Floridian Toby Lee is a connoisseur of unique, spicy, foods with pizzaz and a kick! Toby announced a partnership with Southwest Specialty Food in 2025 after having purchased a few of their products in a retail store and simply falling in love with them. The duo proudly announced that the Arizona, U.S. – based company would be the flagship brand to launch TobysTrading.com for 2026.

“I first tried their Ass Kickin’ Cornbread mix! Being a southerner, naturally I could eat cornbread with any meal…this mix was off the charts! And you know the cool thing about it…you could increase or lessen the heat to your liking when mixing up the simple ingredients! And needless to say, I haven’t touched an Ass Kickin’ Hot Sauce that didn’t knock freshness and quality out of the park! There’s not a thing on your grocery store shelves that compares! And, the peanuts and pretzels…don’t even get me started – once you start, you can’t stop; party favorites!  I knew I was destined to represent these wonderful brands and it’s exciting to have this partnership with such an outstanding line of exclusive, hand-crafted products!”

Toby’s personal favorites: Ass Kickin’ Original Hot Sauce, Ass Kickin’ Nashville Hot Pretzels, Ass Kickin’ Jalapeno Cheddar Peanuts, Ass Kickin’ Cornbread and Ass Kickin’ Chili Fixins.